We play fair by founders
Giving you an unfair advantage, to take you from where you are to where you want to be
Giving you an unfair advantage, to take you from where you are to where you want to be
92% of our portfolio recommend working with us
Story78% of our companies have successfully raised a Series A
PortfolioBecause we know it takes more than funding for a startup to survive and thrive; the right support goes beyond writing cheques
ThesisIt’s a step towards the tomorrow we all want to live in
ContentCollaboration is Queen: Our female founder network has collectively raised £600m
Female FoundersIt’s never too early for an initial conversation
Pitch usSocial commerce solutions for brand acceleration in China
YASO is a next generation solution for ambitious brands looking to sell directly to Chinese Gen Z consumers through the power of social commerce.
Their tech-enabled solution provides market entry and brand acceleration options for emerging category-leaders who otherwise would find the complexity of China prohibitively challenging.
The Chinese consumer market is the largest and fastest growing in the world; social commerce in China is $360Bn compared to $36Bn in the US. However, Western brands simply have no reliable way to access this attractive market.
Jonny, James and Adam collectively have launched hundreds of brands through their previous company. They are one of the only teams in the world capable of building the end-to-end tech platform which enables huge new revenue streams for the world's most ambitious brands.