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Agentic Commerce powered by WhatsApp
Wassist is a WhatsApp-first platform that enables SMEs to create and run agents for business workflows including cart recovery, remarketing, support, bookings, and appointment scheduling. AI is set to radically transform how SMEs operate, but most lack the tools, resources, or technical know-how to access these advancements. Wassist is the platform that changes that.
SMEs today face growing pressure to deliver customer experiences on par with larger competitors, yet they often operate with limited budgets, small teams, and minimal in-house technical expertise. While WhatsApp is already a widely adopted and trusted platform among consumers, most SMEs struggle to leverage it effectively. The native WhatsApp Business app lacks integrations and automation capabilities, while the WhatsApp Business API is complex, costly, and compliance-heavy for smaller businesses.
Existing no-code builders are either too rigid or too technical for non-technical users, often poorly integrated with tools SMEs actually use, and building a quality WhatsApp experience typically takes months of development work. Wassist solves this by empowering SMEs to unlock the full potential of WhatsApp; without the high complexity, cost barriers, or need for technical expertise. It enables businesses to seamlessly and personably engage with their customers at scale, in a chat-based format that feels natural to users and is easy for businesses to adopt.
Wassist sits at the intersection of several powerful market and technology tailwinds. Consumer behaviour is shifting rapidly toward chat-based communication, with WhatsApp now serving over 3 billion users globally and becoming an increasingly important commerce and customer engagement channel for SMEs. At the same time, rising customer service expectations are putting pressure on smaller businesses to deliver faster, more seamless support, while existing tools are often too complex or expensive. Recent advancements in WhatsApp’s Business API, the falling cost of outbound messaging, and the accessibility of LLM-powered conversational AI have created the perfect conditions for a product like Wassist to emerge.
We are also excited by the scale of the opportunity and Wassist’s strategic positioning. WhatsApp Business adoption is accelerating globally across markets like Brazil, India, and Southern Europe, while Europe remains relatively underpenetrated - creating a first-mover opportunity for Wassist to define the category. The company is building at the application layer rather than as infrastructure, allowing it to scale quickly, remain platform-agnostic, and potentially expand into adjacent areas like AI voice automation and workflow orchestration over time.