We play fair by founders

Giving you an unfair advantage, to take you from where you are to where you want to be

We’re a sector agnostic fund with a contrarian approach to pre-seed investing

92% of our portfolio recommend working with us

Story

We look for visionary founders, with hustle, heart and humility, who see the world, not as it is, but as it could be

78% of our companies have successfully raised a Series A round

Portfolio

We combine financial capital, emotional intelligence and a willingness to do whatever’s required

Because we know it takes more than funding for a startup to survive and thrive; the right support goes beyond writing cheques

Thesis

We’re an ecosystem player here for the long-term

It’s a step towards the tomorrow we all want to live in

Content

We’re committed to readdressing the gender imbalance in venture, by breaking down barriers and opening doors

Collaboration is Queen: Our female founder network has collectively raised £600m

Female Founders

We believe that access to VC should be open and based on merit, we review each and every application

It’s never too early for an initial conversation

Pitch us

We play fair by founders

Giving you an unfair advantage, to take you from where you are to where you want to be

We’re a sector-agnostic fund with a contrarian approach to pre-seed investing

92% of our portfolio recommend working with us

Story

We look for visionary founders, with hustle, heart and humility, who see the world, not as it is, but as it could be.

78% of our companies have successfully raised a Series A

Portfolio

We combine financial capital, emotional intelligence and a willingness to do whatever’s required.

Because we know it takes more than funding for a startup to survive and thrive; the right support goes beyond writing cheques

Thesis

We’re an ecosystem player here for the long-term

It’s a step towards the tomorrow we all want to live in

Content

We’re committed to readdressing the gender imbalance in venture, by breaking down barriers and opening doors

Collaboration is Queen: Our female founder network has collectively raised £600m

Female Founders

We believe that access to VC should be open and based on merit, we review each and every application

It’s never too early for an initial conversation

Pitch us

Back to Team

Andrew Sheffield

Principal

Andrew (Sheff) is an Economics graduate from the University of Leeds. He started his working career as a professional poker player playing cash games across Europe and North America.



Eager to find meaning beyond the walls of the casino, Sheff joined Neudata (a London-based fintech) as the second sales employee. He helped the company transition from founder-led sales to an independent sales engine and quickly became obsessed with the world of startups and technology.

At Playfair, Sheff spends his time meeting with founders, researching their markets and helping the portfolio build out the beginnings of independent sales teams.

Sheff is an avid Blackpool FC fan and a below-average 5-a-side football player. His favourite holiday is skiing with friends after a good snowfall.


Areas of interest


Deeptech

Climate

Industry 4.0

Applied AI

B2B SaaS

Portfolio companies